【创业融资口语】Tremendous overhead

巨大的开销

2019-02-14
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So we've moved restaurant , we're setting up shop

我们让餐馆搬家,建立新店

 

But now we wanna do a few tweaks because now it's 1940 and drive-in's are all the rage

我们想做一些当年流行的事情

因为那已经是1940年,到处都是汽车餐馆

 

I mean they are the hottest thing going and I say ,'Dick , we gotta get it on this'...

我是说当时最热门的模式,我说:迪克,我们要做这个”

 

And Dick says'Okay'

迪克说好的”

 

And 2 months later we open for business McDonald's Famous Barbecue

两个月后,我们开业了,麦当劳烧烤店

 

27 item menu uniformed waitresses bring your food right to the car

有27道菜品,制服女侍将食品送到你车里

Uniformed [ˈju:nɪfɔ:md]adj.穿着制服的

 

And it goes gang-busters. We're going great guns!

开始做的不错,我们将大干一场

 

But then... sales start to level off

但是......销量停滞不前

 

The drive-in model as we've learned has a few built in problems

我们发现汽车餐厅模式有本质的问题

 

Tell me about it

亲,告诉我

 

For starters , there's the customer issue

首先,客户群定位有问题

 

Drive-in's tend to attract , shall we say , a less than desirable clientele

汽车餐厅模式往往会吸引到不太理想的客户群

Desirable [dɪˈzaɪərəbl]adj.令人满意的;值得拥有的

Clientele [ˌkli:ənˈtel]n.客户群

 

Teenagers Hot-rodders and hooligans and juvenile delinquent in blue jeans

问题青少年,小混混小流氓和穿着蓝色牛仔裤的少年犯

 

And then there's the service

还有提供服务的问题

 

It takes forever and a day for your food door to arrive and when it finally does

它永远会花很长时间才能等到食物,而且一旦送到

 

It's usually wrong

通常会送错餐点

 

Yeah

是啊

 

The car hops are too busy

服务生太忙了

 

Dodging gropes to remember that you wanted strawberry phosphate , not cherry

很容易记错你要的是奶油草莓汁而不是樱桃汁

 

Well that's if they remember it at all

即使她们记清楚了所有信息

 

And then there's the expenses

还有,运营费

 

 

The huge payroll due to the large staff  required and dishes constantly getting broken or stolen.

大量的工资支付给大量的员工,餐具不停地被打碎或者偷走

Payroll [ˈpeɪrəʊl]n.工资名单;工资总账单

 

Tremendous overhead

巨大的开销

Tremendous [trəˈmendəs]adj极大的;巨大的

 

So one day Dick has a realization

有一天,迪克发现

 

He sees that the bulk of our sales are only 3 items

他发现我们销量最好的只有三样菜品

 

Hamburgers , french fries , soft drinks. 87%

汉堡、薯条和软饮,占87%

 

So we say to ourselves let's focus on what sells and that's exactly what we do

因此我们告诉自己,让我们专注于我们真正能销售出去的产品吧

 

Brisket gone , tamales gone , but we don't stop there

停售鸡胸肉和墨西哥玉米蒸卷,我们不仅限于此

 

We look at everything. What else don't we need?

我们分析了所有的环节,我们还不需要些什么

 

Turns out quite a lot

发现很多

 

Car hops

车位送餐员

 

Walk up to a window , get your food yourself

自己走到窗口取你自己的食物

 

Dishes

餐盘

 

All paper packaging , disposable

全部是一次性纸质包装

Disposable [dɪˈspəʊzəbl]adj.一次性的

 

Cigarette machines , jukeboxes drive out the riff raff

香烟贩售机、自动点唱机,不要底层人的设备

 

Creating a family friendly environment here

建立面向家庭的就餐环境

 

But that's not enough

但这还不够


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